John Carroll University
Department of Communications

Second Edition of 'Broadcast Announcing Worktext'

Cover of Broadcast Announcing Worktext, 2nd EditionBroadcasting Announcing Worktext, 2nd Edition, by Alan Stephenson, David Rese and Mary Beadle is a text book designed to prepare students for careers in broadcasting, cable and related fields, while giving the students a opportunity to participate in their education by providing self tests and projects which can be carried out individually or used as assignments by professors. It is accompanied by a CD which contains many audio and video samples of appropriate and inappropriate techniques as well as tips from pros and program samples to evaluate. Beginning with chapters on the history and development of radio and television, the book focuses on techniques for vocal delivery that also are appropriate in many fields outside broadcasting. Both scripted and ad lib situations are considered. It then investigates commercial presentation, studio and field news reporting, interviewing, weather and sports reporting and on-air sales. A lengthy chapter is devoted to music and talk shows, as these are often entry points for students. Frequent suggestions and comments from working pros and a series of instructive cartoons enliven the text.

Click here to visit Focal Press' description about the text.

Posted January 31, 2005 (Story contributed by Dr. Alan Stephenson)

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